Social proof in email marketing: collect it, then place it
Social proof in email marketing only works if you actually have some. How to collect reviews and customer photos, then place them where they convert.
Abandoned cart benchmarks 2026: what good actually looks like
Abandoned cart benchmarks for 2026: open, click and conversion rates, revenue per recipient by industry, and how to tell if your cart sequence underperforms.
How to measure AI search visibility in 2026
The four big answer engines agree on sources just 3.8% of the time. Here's how to measure AI search visibility — metrics, tools and a free starting stack.
10 cheapest email marketing platforms for small business 2026
The cheapest sticker price is rarely the cheapest bill. Ten cheapest email marketing platforms compared — free tiers, real entry prices, and the hidden costs.
Switching email marketing platforms without wrecking deliverability
Mailchimp raised prices twice in 2026 and everyone's moving. Here's how switching email marketing platforms works without torching your inbox placement.
AI search visibility for small businesses: an AEO guide
Search is going zero-click. Here's what AI search visibility means, how to get cited by ChatGPT and Perplexity, and why your email list matters more than ever.
The State of Newsletters 2026: What the Data Actually Says
Paid newsletter revenue grew 138% in 2025 and open rates held above 41%. The state of newsletters 2026 in hard numbers — and what it means for small lists.
10 Black Friday email marketing tactics for 2026
Nine weeks to Black Friday 2026. Ten Black Friday email marketing tactics — the send calendar, subject lines, segments, and the discount depth that actually wins.
Holiday email campaign planning: what to do in August
You have about 14 weeks until Black Friday. Here's the holiday email campaign planning that has to happen now, before deliverability bites in Q4.